Sustainable or holistic marketing involves employing marketing strategies which are sustainable in the long run and environment-friendly. It is the marketing of a product, that encourages responsible consumption and considers the surrounding ecological systems.
'Tata' has always been known for its sustainable marketing practices. It has been known as a brand which solves people's problems and not create problems for them. As such, it has had campaigns which highlight the importance of our duties to the nation and responsibilities to the environment and nature that we live in. It employs eco-friendly manufacturing and disposal practices and has a good internal communication system which urges its employees to respect and adhere to its values.
'Tata Salt Lite' coming from the 'Tata factory' followed the same trend. The package for the product was food-grade laminated and easy to store and dispose. It was green and white in colour emphasizing the focus on eco-friendliness and purity. Every year in the month of May, free blood-pressure check-up camps are held in different cities of the country to promote the product, but also to promote the health and well-being of the people. The advertising campaigns also encourage responsible consumption of the product.
References:
http://www.tatachemicals.com/media/releases/201305may/20130514_world_hypertension_day.html#.VCZUMvmSxCs
http://www.tatachemicals.com/media/releases/201205may/free_blood_pressure_checkup.html#.VCZUM_mSxCs
'Tata' has always been known for its sustainable marketing practices. It has been known as a brand which solves people's problems and not create problems for them. As such, it has had campaigns which highlight the importance of our duties to the nation and responsibilities to the environment and nature that we live in. It employs eco-friendly manufacturing and disposal practices and has a good internal communication system which urges its employees to respect and adhere to its values.
'Tata Salt Lite' coming from the 'Tata factory' followed the same trend. The package for the product was food-grade laminated and easy to store and dispose. It was green and white in colour emphasizing the focus on eco-friendliness and purity. Every year in the month of May, free blood-pressure check-up camps are held in different cities of the country to promote the product, but also to promote the health and well-being of the people. The advertising campaigns also encourage responsible consumption of the product.
References:
http://www.tatachemicals.com/media/releases/201305may/20130514_world_hypertension_day.html#.VCZUMvmSxCs
http://www.tatachemicals.com/media/releases/201205may/free_blood_pressure_checkup.html#.VCZUM_mSxCs